Nigerians need a line of services that will allow them to execute financial transactions safely, securely, remotely and conveniently as they use the mobile handsets.
MoneyBox will serve anyone with a mobile phone that has a need to save, spend or transfer money at anytime from anywhere.
Over 84% of the Nigerian population are categorized as under-banked or un-banked. While banking services are concentrated within the urban areas that make up about less than 30% of land mass, mobile network infrastructure and distribution systems are well developed even in the most remote areas and cover an estimated 85% of total land mass.
With majority of mobile phone users accustomed to the concept of using a scratch card to recharge airtime credit and are comfortable with mobile phone’s security features, MoneyBox is able to offer a simpler, faster, more convenient and location neutral savings and payment transaction capability.
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Unbanked Customer
MoneyBox Africa’s primary target customers are the over 110 million under- or unbanked Nigerians with an economic strength estimated at over half a trillion Naira.
With a national mobile penetration of over 50 million unique mobile phone users, MoneyBox can bring financial service to anyone with a mobile phone on any network, anywhere with any bank and at any place. These users – with the need to save, spend or transfer money - can easily access MoneyBox services due to it's reach and availablity.
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Banked Customer
MoneyBox Africa also attracts the banked customers and the corporate individuals. There are at least 6 million active bank account holders in Nigeria.
These users – with the need to work with money - can be expected to easily adopt MoneyBox Africa because of security, and the convenience derived therein.
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